National Museum Centro De Arte Reina Sofia

The Museo Nacional Centro de Arte Reina Sofia, located in Madrid, is the national museum of 20th-century art, and the largest Museum of Modern Art in Spain. Highlights of the museum include excellent collections of Spain’s two greatest 20th-century masters, Pablo Picasso, and Salvador Dalí. The most famous masterpiece in the museum is Picasso’s 1937 painting Guernica. 

The Reina Sofía, with the nearby Thyssen-Bornemisza Museum and the Museo del Prado, form Madrid’s Golden Triangle of Art, which was included in the UNESCO World Heritage list in 2021

The Challenge

The museum had an audioguide service, but it needed to evolve its audioguides and offer more content and of higher quality, they also needed to incorporate a new group guidance solution to attend to the hundreds of visitors that come to the Museum in different professional and educational groups daily. 

The Solution

MuseumMate introduced their new SmartGuide multimedia device which was designed exclusively for museums and cultural sites. Wrapped in a durable casing, the touch screen device incorporates videos, images and optical recognition features into the immersive audio content. 

In addition to the new SmartGuide multimedia solution, the group guidance service and EasyGuide digital app are also available to the visitors. 

Reina Sofia 2

The Result

This museum offers a variety of services that enhance the visitor experience and make it more engaging and interactive. One of the services is optical recognition, which allows visitors to scan artworks and objects to access the audio content.  

The MuseumMate staff assigned to the counters offer information about the visit in different languages and advise visitors on how to make the most of their visit to this impressive Museum. These services allow visitors to learn more about the museum’s collections and enjoy them in a new and exciting way.  

A booking page of groups and content of the different Exhibitions in several languages completed the service. 

Service Summary

  • Staff: MusemMate
  • Device: EasyGuide and SmartGuide
  • Content: Produced by MuseumMate
  • Languages: Spanish, English, French, German, Italian, Russian, Korean, Sign Language, Audio Description.